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Google Enters Battle of the Video Codecs

Google Enters Battle of the Video Codecs

The highly lucrative market of video playback via the internet is set for a battle with Google open sourcing VP8.

Almost everyone has heard of H.264 – the standard high definition codec for encoding movies. H.264 is supported by major companies with only Mozilla and Opera currently backing the Theora standard for playback. Youtube uses H.264 in it HD playback even though there is a royalty for this proprietary codec. Even graphics cards have technology to accelerate this codec to offload the task from the CPU.

However Theora is open source but relies on an older and less advanced codec, VP5, and therefore has had little traction for support. This may now change as Google purchased the latest alternative to H.264, VP8 and has open sourced it. This new codec promises 50% bandwidth savings compared to H.264 and could become the de-facto standard if big companies support it – including Microsoft.

At the moment though the bandwagon is definitely in H.264’s favour however by open sourcing VP8 codec Google has thrown a spanner in the complex cog that is the internet.

Source: NewTeeVee via Slashdot

About Author

Stuart Davidson

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