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Greenberg Confident Of Huge Natal Sales

Greenberg Confident Of Huge Natal Sales

Product Director of Microsoft, the ever vocal Aaron Greenberg, is totally confident that Project Natal is going to sell “millions and millions” over this years festive period.

It is something that the makers of games for the equipment will be hoping for too as not only are the fortunes of Microsoft wrapped up in this thing.

“Our focus for launch [for Natal] is on original experiences, built from the ground up,” Greenberg told Edge in April. “We believe that’s important because the first impression has to be a magical one.”

He continued:

“But because we expect millions and millions of these things to be sold this Christmas, over time developers will know millions of customers have these sensors so they can add functionality to their games. So you may see hybrid approaches, but our initial focus is on those unique experiences.”

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Stuart Davidson

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