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Blizzard: We’re not Giving up on PC Gaming

Blizzard: We’re not Giving up on PC Gaming

The Giant Publisher say despite the PC development issues, it will stand by PC gaming.

Mike Ryder VP and Managing Director International Operations told PCR:

follow url “Its certainly not written off by us. PC development has a number of unique challenges that console developers dont face, but Blizzard is one of the few companies that is there making great PC games. We’ve spent a lot of time in development focussing on scalablity, on new PC hardware and old. If you were just designing for a console it would be a much easier task.”

Ryder also insist that retail distribution is a vital part for Blizzard despite ever growing digital downloads.

“We focus on the players and what they want, and in some cases they want digital, and in others they want a retail box. Retail is a vital part of our business – we built wow on largely around the retail channel. And we continue to have quite a bit of focus on retail, we think its really important.”

Blizzard recent game is StarCraft II: Wings of Liberity which recieved critical acclaim and managed to sell 1 million copies on day one.

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