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BT broadband advert banned over speed claim

BT broadband advert banned over speed claim

An advert for telecommunications firm BT has been banned for misleading customers over broadband speeds.

In a TV advert, a voice-over said BT is “rolling out up to 20 meg speeds” to give “consistently faster broadband”.

The Advertising Standards Authority, which received 17 complaints, said it had not seen sufficient evidence to support the claim and concluded that the advert was likely to mislead.

BT said it was disappointed by the ASA’s adjudication.

After the complaints were made, BT told the ASA that the sequence shown in the advert had not been intended to be an actual comparison.

The advert – an instalment in an ongoing campaign about “Adam and Jane” – showed Adam being shown around a property by an estate agent as he talked to his partner, Jane, on his mobile.

Read More/Source: BBC News

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