Microsoft Corp.’s technology is now processing all the search requests on Yahoo Inc.’s website in the U.S. and Canada, completing a long-awaited leap that creates a more formidable challenger to Google Inc. in the most lucrative part of the online advertising market.
Tuesday’s shift marks the biggest step yet in a partnership that Microsoft and Yahoo forged 13 months ago after spending years trying to catch up to Google on their own, only to fall further behind.
Microsoft eventually will fuel Yahoo’s search engine throughout the world, but the transition in other countries won’t occur until next year and 2012. The technology in the U.S. and Canada will only field requests made in English for now, with other languages expected to be added in the next few weeks. The deal doesn’t affect Yahoo Japan Corp., a separately run company that plans to rely on Google’s search technology.
Read More/Source: Yahoo