To expand its survivability, in addition to defend its share in the GPU market, Nvidia is also pushing its ARM-based Tegra processor, designed specifically for the latest generation smartphones, tablet PCs, e-book readers and embedded solutions such as set-top boxes (STB). However, due to the PC and smartphone markets being dominated by Intel and Qualcomm’s platforms, respectively, Nvidia’s Tegra series has not been seeing any significant improvement over order volumes, but as several first-tier smartphone brands decided to adopt Tegra 2 for their new products, market watchers have recently started to re-evaluate the potential of the Tegra platform in the future.
Although it does not have an x86 processor product line, Nvidia’s ARM-based Tegra processor, which has been developed for close to six years, is targeting next-generation mobile products such as digital music players, smartphones and tablet PCs. Different from Intel’s platform, Nvidia has been enhancing its Tegra processor to allow the CPU to have high performance and low power consumption. Devices adopting Tegra processors will feature playback of high definition video, while allowing consumers to view high-definition images through the Internet for long periods of time as well as support a 3D user interface.
Read More/Source: Digitimes