A European project to develop an application environment for every internet-connected device has received 10m euros in funding.
The project aims to sidestep operating systems and proprietary app stores by providing a web-based approach.
The idea would enable a given app to work, for example, on a web-ready television, in a car and on a mobile, no matter the makers of the devices.
However, industry insiders say the idea is unlikely to get off the ground.
The Fraunhofer Institute for Open Communication Systems (Fokus) in Germany is leading the effort, dubbed Webinos.
It is a group of 22 organisations including mobile operators Deutsche Telekom and Telecom Italia, manufacturers such as Sony Ericsson and Samsung, and standards body the World Wide Web Consortium.
Read More/Source: BBC News