Asustek Computer, following the breakup of the Garmin-Asus dual-brand partnership, has obtained exclusive licensing from Garmin to include Garmin navigation software on Android handsets, with the requirement of bearing the Garmin Navigation trademark on the back of handsets, according to Asustek.
Asustek will return to using the Asus own-brand and will launch smartphones in January 2011, while Garmin will not cooperate with any other Android handset vendors, but will launch software on Apple’s App Store and RIM’s BlackBerry App World for free download, Asustek pointed out. The transformation of dual-brand partnership into inter-brand cooperation is conducive to Asustek and Garmin, Asustek indicated.
In addition to navigation- and LBS-enabled handsets, Asustek will offer models equipped with other functions such as 3D and online games as well as connected with Asus e-book readers and tablet PCs, the company noted.
Asustek has talked about handset marketing cooperation with 30 mobile telecom carriers around the world and received good responses, with Europe and China to be two major markets. Asustek will offer its first TD-SCDMA handset at the end of 2010, in a bid to compete for orders from China Mobile, the company pointed out.
Asustek currently focuses on Android for its handsets and may adopt Windows Phone 7 if market demand arises. For handset chips, Asustek has extended adoption from Qualcomm to Marvell’s TD-SCDMA platform and Nvidia Tegra.