The future of television is in flux as traditional manufacturers battle hi-tech companies to control the living room, say analysts.
The view comes as Sony prepares to unveil the first Google-powered TV.
Connecting the TV to the web has become a focus among manufacturers and set top box makers vying for market share.
Google’s emergence has energised things said commentators as has Apple’s renewed bid for domination with its TV converter.
“There are so many variables just now and no one clear winner,” Paul Erickson, senior analyst with IMS Research told BBC News.
Read More/Source: BBC News