WD®, the world leader in hard drive shipments, today announced that the company will begin hard drive manufacturing operations in Brazil, positioning the company to more effectively meet customer demand in this rapidly growing market and adding a key element to WD’s global supply chain infrastructure.
To maintain the highest levels of quality and lowest cost, WD will be partnering with local Brazilian electronics manufacturing leader Digitron to perform manufacturing operations and fulfillment services. Digitron’s high-volume notebook PC assembly and motherboard manufacturing plant in the Manaus Free Trade Zone is being utilized for WD’s products. This facility has existing infrastructure, a highly skilled workforce and a seasoned management team.
“The strategic decision to expand our global manufacturing operations into Brazil positions WD to more efficiently meet growing customer demand as we invest in the development of this key market,” said Tim Leyden, WD’s chief operating officer. “Continued investments in large high-growth markets like Brazil, markets with developing infrastructures, strong underlying economics and an important customer base, will further solidify WD’s industry leadership. The new operations are part of a multi-year project to strengthen and diversify WD’s manufacturing base while increasing our footprint in one of the world’s most exciting markets.”
Source: Western Digital