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Apps not important to smartphone users

Apps not important to smartphone users

Writing A Personal Statement For A Phd According to a study by the Pew Research Center’s Internet & American Life Project of smartphone owners, 68% open only five or fewer apps at least once a week and 17% don’t use any apps. Pew estimates that about 42% of all U.S. adults have phones with apps.

“The novelty wears off,” says Pew researcher Kristen Purcell.

But the ones with staying power really do stick. Android phone users spend about 90 minutes a day on their phone, about two-thirds of that on apps, says Monica Bannan of media research firm Nielsen. “We see a very familiar behavior with (iPhone users).”

An app that’s retained by 30% of downloaders is considered “sticky,” says Anindya Datta, founder of Mobilewalla, an app analytic firm.

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“We are constantly deleting them. That’s why the number of downloads is a very poor measure of how popular an app is,” he says, estimating 80% to 90% of apps are eventually deleted.

Read more at USA Today

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Stuart Davidson

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