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iPad ‘4G’ claims face UK scrutiny

iPad ‘4G’ claims face UK scrutiny

The Advertising Standards Authority has widened its inquiry into the advertising of the Apple iPad.

The BBC understands the regulator is not satisfied that Apple has complied with an agreement to amend claims about the latest iPad’s 4G capabilities.

The UK does not yet have widespread 4G coverage, and the iPad will be incompatible with it when it does.

The regulator said it had received dozens of complaints in relation to the issue. Apple has declined to comment.

The regulator had resolved some of the complaints after discussions with Apple about changes to its advertising, but said it is now looking into further concerns raised by consumers.

A letter to one complainant seen by the BBC says that Apple “have advised us that no further reference to the 4G capabilities of the iPad will be made on their UK website”.

The letter goes on to say that this will resolve the complaint, and the Advertising Standards Authority (ASA) will consequently be closing the file.

Read More/Source: BBC News

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