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Acer to introduce smartphone with personal cloud service

Acer to introduce smartphone with personal cloud service

Acer plans to introduce a CloudMobile smartphone series featuring a personal cloud service. Market observers believe Acer will face strong competition and challenges in trying to tackle the smartphone market.

Despite continuous efforts, Acer’s smartphones have been seen as lacking design and special features.

The firm has been developing the smartphone market for many years and decided to focus on providing personal cloud services as the new feature for its CloudMobile S500. The firm plans to introduce six new models, including entry-level and mid-range models for its Liquid series in 2013. In particular, among the six new products, five will adopt Google’s Android platform while one of the product will use Windows Phone 8.

Mobile phone makers noted that like other PC firms, Acer knows that users have been leaning toward integration between devices, hence the firm cannot give up on the smartphone market. Acer hopes to use its PC customer base and personal cloud services to attract mobile phone users.

Nevertheless, mobile phone makers added, firms such as Apple, Google, Microsoft and Dropbox all have personal cloud services close to maturity. Hence by focusing on this feature, Acer may not thrive in the market.

Acer has been avoiding the entry-level and high-end smartphone markets. Hence, Acer’s smartphones do not have a brand image associated with high-end products or the price competitiveness to compete in the entry-level market.

In fact, Acer has been readjusting its OEM partners and has been targeting markets such as Europe, China and Southeast Asia.

Acer’s CloudMobile S500 allows users to use mobile phones to play and store any music and office files saved on PCs. Photographs taken by the phone can also be sent to PCs at home or to designated notebook.

Source: Digitimes.

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