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Bezel Beware.

Bezel Beware.

With technologies such as Eyefinity from AMD and Surround from NVIDIA becoming more popular multi monitor setups are desirable. They can improve productivity in the workplace and the gaming experience at home. To maximise the experience users are always seeking thinner bezels and in recent generations it is great to see major brands trying to tackle this bezel/screen edge thickness, minimising it where possible. One manufacturer may have gone too far though… not in the thickness of the bezel, but in their marketing. LG seem to be trying to dupe buyers into purchasing their screens using misleading marketing images of their latest IPS screens, in fact misleading is probably the wrong word to use, outright lies is probably closer to the truth.

Getting the facts straight.

Although most manufacturers have probably stretched the truth in a PR release or advert (sequences shortened anyone?) when it comes to LG (and others) when promoting products users are told their bezel thickness has been reduced with impressive claims which on paper sounding amazing. Then when the user uses the screen for the first time they find out that the screen doesn’t actually start where the bezel ends, i.e. there is an internal bezel with a surface on top that is an edge to edge panel. This is what we would call misleading and it isn’t ideal however realistically those manufacturers aren’t lying about the bezel size. LG is no different with their latest range of IPS screens, with one major difference…

Not only in most of LG’s marketing images but also in the images on LG’s site IPS screens are shown with images almost to the edge of the monitor. At first when we saw these we thought we must have missed some new innovation at this year’s CES but below we have a selection of images showing the monitors that have been picked from LG’s site and various email marketing blasts alongside pictures of the actual screens in real life.

Bezel Beware

Bezel Beware

Bezel Beware

Bezel Beware
Bezel Beware

Bezel Beware

Although for the screens shown LG quotes a bezel thickness of 1.2mm, actually when you take into account the internal bezel the thickness from the edge to the start of the first pixel is closer to 11mm, nearly 10 times what’s stated and shown in the picture. The HH team were a little saddened by this as we looked into it further, the web has a few comments on it scattered around with regards to this deviant marketing from LG and as a respected review site we couldn’t let this go without bringing to as many people’s attention. The most disappointing thing around this is that the new IPS monitor range are great displays and there is no need to have pushed lies out to the general public. What do you guys think?

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