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SAPPHIRE appoints Micro-P to broaden channel reach in the UK

SAPPHIRE appoints Micro-P to broaden channel reach in the UK

SAPPHIRE Technology, the largest AMD graphics partner worldwide, has just announced that it has appointed Micro-P as its newest, tier one UK distributor, to broaden its channel reach in the UK. Micro-P is a leading B2B distributor and will help SAPPHIRE to expand its customer reach, create market demand and drive revenue streams.

SAPPHIRE is an authorised AMD partner, has a 10 year production history and offers Micro-P premium gaming products ranging from mainstream to high end gaming enthusiast AMD graphics cards. Following Micro-P’s success as the fastest growing NVIDIA distributor, the introduction of SAPPHIRE AMD graphics will enhance product choice and variety across Micro-Ps gaming portfolio.

“I am delighted to announce that Micro-P is now a distribution partner for SAPPHIRE”, said Steve Morgan, Sales Director Northern Europe. “We are confident we now have a solid infrastructure to support the channel. Our primary goal is to service the channel with products based on performance and quality.”

“Micro-P is excited to announce the introduction of SAPPHIRE to our vendor portfolio.” said Zoe Curtis, PC Component Product Manager at Micro-P “SAPPHIRE’s channel strategy compliments Micro-P’s current portfolio and will enable us deliver an even stronger proposition to help support and service our valued reseller partners.”

“SAPPHIRE launch officially with Micro-P with some incredibly attractive offers,” she added, “including up to 9% off the SAPPHIRE HD7770 mainstream graphics card – integrators and resellers should contact Micro-P to take advantage”

About Micro-P
Micro-P is one of the leading B2B and retail distributors in the UK and a wholly owned subsidiary of parent company DCC PLC, Ireland’s 6th largest company.

After 32 years of profitability Micro-P continues to outperform the market, doubling its business in the last 5 years and achieving revenues in excess of £1billion in FY2012. This includes Advent Data, a consumables distributor, Sharptext in Ireland and Go Connect in Benelux, which combined make up the Micro-P group of companies.

Micro-P represents over 180 manufacturers in the UK alone spanning more than 22,000 products across mobile, computing and accessories, consumer electronics, print, networking, servers and solutions, unified communications and AV solutions. World class partner brands include Acer, Dell, Samsung, Sony, Toshiba, Nokia, Western Digital, SonicWall, Netgear and Plantronics.

Micro-P’s market-leading approach teamed with a state-of-the-art distribution centre, next day delivery and a host of managed services, including end-user fulfilment, assures the highest levels of customer service and satisfaction at all times.

About SAPPHIRE Technology
SAPPHIRE Technology is a leading manufacturer and global supplier of a broad range of innovative technologies for PC enthusiasts, home users and professionals. Its origins rooted in graphics hardware design and manufacturing, the extensive SAPPHIRE product range has since grown from state-of-the-art graphics add-in boards – for which  SAPPHIRE is recognized as the premiere AMD partner – to include motherboards, mini PCs and Professional AV products. Founded in 2001, SAPPHIRE is a privately held global company headquartered in Hong Kong.

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