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Amazon announces Fire phone, its first smartphone

Amazon announces Fire phone, its first smartphone

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Amazon has finally announced their long rumored phone and it will be called the Fire phone. With a 4.7in display, quad-core 2.2Ghz processor, Andreno 330 GPU, and a 13MP camera the device is playing for the top end of the market.

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There is also a dedicated button on the side of the side of the phone to launch the camera and if you press it again, it will take the first shot. Along with the phone, you get free unlimited photo storage in Amazon’s Cloud drive.

?There are also dual stereo speakers that are Dolby Digital Plus certified. The phone also comes with tangle-free ear buds that are magnetic and come with a flat cable. The magnet is on the back of the ear bud and allows you to snap them together for east transportation.

The device will also include all of Amazon’s media services for movies and music, not a big surprise there, as Amazon’s Prime membership is quite popular with those use the online shopping site.

Customer support will also play a big roll with the device and it will come with Amazon’s ‘Mayday’ support. This is a service built into the phone that is available 24x7x365 and in 15 seconds or less, you can reach out directly to Amazon customer support; this service is free.

Firefly is an app that comes with the phone that allows you to scan any product, it doesn’t have to be a barcode, and it can recognize the good and then find it on Amazon. Think of it as an easy way to quickly price compare goods with Amazon’s massive database and then quickly purchase them and have it delivered to your house.

But the app can do more than just physical goods, it can recognize audio as well as tv shows and movies. So it’s kind of like Shazam but for everything and Amazon says it can recognize 100 million objects. There is a dedicated button to launching Firefly on the left side of the device and for the developers out there, an SDK for the app will be available as well.

The phone will also support 3d effects as well with 5 front facing cameras. Four of the cameras are placed in each corner of the device and there is one at the top center for taking selfies.

The 3d features are not forced upon the user but there are apps that support the feature, like maps. There are also tilting gesture support as well, for helping you use the map app to see what is just off the screen. Such that, if you want to see what is at the top of the map but don’t want to scroll off your current spot, you can title the phone to see just a bit further without moving your location.

As for cost? The device will have two price points on AT&T for $199 for 32GB / $299 for 64GB.

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