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Apple apologizes for iPhone slowdown controversy, will reduce out-of-warranty battery replacement to $29

Apple apologizes for iPhone slowdown controversy, will reduce out-of-warranty battery replacement to $29

Apple on Thursday addressed mounting criticism over the revelation that it slows down iPhones with aging batteries to prevent performance issues. In addition to apologizing, the company has also lowered the price of out-of-warranty battery replacements to $29, and will issue a software update in early 2018 to let users find out more information about the health of their device’s battery.

The new $29 iPhone battery replacement is a reduction of $50 from the previous cost of $79. It will be available for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018.

The company will also issue an iOS software update with “new features,” coming in early 2018. This will let users see if the condition of their phone’s battery is affecting performance.

“We know that some of you feel Apple has let you down. We apologize,” the company wrote in an open letter published to its website. “There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.”

It went on to clarify that it has never, and would never, do anything to intentionally shorten the lifespan of any Apple product. The company also denied degrading user experience to encourage upgrades.

“Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that,” they said.

The letter goes on to explain how batteries age and degrade in performance over time, and what the software changes do to address these problems. It states that recent customer feedback over the controversy compelled it to make changes, including the upcoming software update and reduction in battery replacement price.

Read More/Source: Apple Insider

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