Apple's new store in Italy welcomes visitors through a giant glass fountain

Discussion in 'Industry News' started by Calliers, Jul 27, 2018.

  1. Calliers

    Calliers HH's MC Staff Member

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    Apple isn't one to enter a major metropolis quietly. Its retail spaces in Dubai, San Francisco and China have all generated considerable buzz on the back of dramatic, statement-making designs. And the company's first foray into Milan isn't the one to buck the trend.

    Apple's new store in Milan is the handiwork of London architecture firm Foster + Partners, the same folks behind the aforementioned Apple stores, along with others that are yet to be realized, such as Melbourne's controversial Apple Federation Square, which was recently redesigned.

    The store follows another of the company's habits, placing a flagship store smack bang in the middle of a public space. Federation Square is a civic square in the heart of Melbourne, the San Francisco store sits in Union Square, while the Dubai store overlooks the Dubai Fountain and stares up at the mighty Burj Khalifa.

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  2. Trusteft

    Trusteft HH's Asteroids' Dominator

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    That must be painful.
     

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