Deciding a price for the PS5 proving difficult for Sony

Discussion in 'Gaming News Discussion' started by Calliers, Feb 15, 2020 at 2:55 AM.

  1. Calliers

    Calliers Just got off the hedonic treadmill... Staff Member

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    Bloomberg reports that Sony usually finalizes a console’s launch price in February of the release year, with mass production starting in the spring. But with the PS5, choosing the MSRP is proving difficult.

    IHS Markit estimates that it cost $381 to manufacture the PS4, which sold at a retail price of $399. That would put the PS5’s release price at around $470, making it a lot more expensive than the PS4 Pro, which is $399 but often discounted as low as $299.

    One of the biggest issues for Sony is securing a reliable supply of DRAM and NAND flash memory, which is in high demand thanks to smartphones such as the Galaxy S20, which come with a minimum of 12GB of RAM.
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    Source: techspot
     

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