Facebook demands advertisers have consent for email/phone targeting

Discussion in 'Industry News' started by Calliers, Jun 14, 2018.

  1. Calliers

    Calliers HH's MC Staff Member

    Joined:
    Oct 12, 2004
    Messages:
    38,756
    Likes Received:
    2,472
    Trophy Points:
    139
    Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences too to target you with ads based on your email address or phone number. Starting July 2nd, advertisers will have to declare whether contact info uploaded for ad targeting was collected with proper user consent by them, one of their partners or both. Users will be able to see this info if they opt to block future ads from that business.
    ____________________
    Source: techcrunch
     

Share This Page

visited