Google Squares Up Against Shazam With Improved Sound Search Function

Discussion in 'Industry News' started by Calliers, Sep 16, 2018.

  1. Calliers

    Calliers HH's MC Staff Member

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    Shazam has always been the go-to app for music identification out in the wild, but Google is looking to strong arm its way into the ID game with an improved sound search function tied to Google Assistant.

    This weekend Google integrated its Sound Search function into Now Playing, a music recognition feature. This has enabled quicker and more accurate recognition of songs.

    To use the service, start a voice query. If there’s music playing near you, the app or device will ask, “What’s this song?” Clicking on a pop-up will start the identification process. You can also ask, “Hey Google, what’s this song?”
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