Jaguar Land Rover trademarks Road Rover name

Discussion in 'Petrol Heads Forum' started by Calliers, Jul 26, 2018.

  1. Calliers

    Calliers HH's MC Staff Member

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    Jaguar Land Rover has applied to trademark a curious and peculiar new name – Road Rover.

    Officially, little can be said about the group’s interest in the new badge. Carmakers trademark potential names all the time, either for the purposes of actual new models or to keep certain names out of the hands of competitors and trademark squatters. For instance, JLR has a fleet of potential Jaguar names currently trademarked, including J-Type, J-Pace and C-Pace.

    However, the Road Rover name flings open the imagination quite like no other. At the very least it could just be an internal slogan or reserved for a future PR stunt. At most, it suggests that JLR is considering a revolutionary new car, distinctly shaped as a separate entity and sitting lower than the brand’s traditional SUVs.
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    Source: autoexpress.co.uk
     

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