You know, for years I have always wondered are these things like MSI CoreCell, ASUS EPU and Ai and the rest of that all a ripoff? I see reviews on them they do give some improvements, but they way they are marketed seem like nothing on the market like that. Even upgrading my board to a newer Asus one with the EPU, the system noise not any lower from my P5B Deluxe...MSI Corecell on my older MSI P865 board was fairly useless. The software that comes with this stuff just tries too look cool but lacks any help. I'm not complaining about it, but really is there any worth to these features? Let's make a poll.