Nike invest in eSports gamers in South Korea to allow them to just do it

Discussion in 'Gaming News Discussion' started by Calliers, Jan 16, 2020.

  1. Calliers

    Calliers Just got off the hedonic treadmill... Staff Member

    Oct 12, 2004
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    Nike will be sponsoring teams and players in the T1 Entertainment & Sports organization including the League of Legends team and the gamer known as Faker (Lee Sang-hyeok).

    T1 Entertainment & Sports is a global eSports joint venture that owns and operates T1 League of Legends (LoL) Champions Korea (LCK) team, along with teams in competitive gaming segments that include Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends and Overwatch.

    The T1 LoL LCK team, previously known as SK Telecom T1 won three LoL World Championships in 2013, 2015 and 2016.

    The sponsorship will see all T1 athletes wearing Nike footwear and apparel uniforms during competition.

    Nike will also create training programmes designed to enhance the athletic capabilities of T1’s players and teams based on its sports research facilities and athletic training programmes.

    The training programmes will be implemented at training facilities within the T1 Headquarters in Seoul, which is scheduled to open early 2020.
    Source: thedrum

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