PC Specialist ad banned for perpetuating harmful gender stereotypes

Discussion in 'Industry News' started by Calliers, Jan 9, 2020.

  1. Calliers

    Calliers Just got off the hedonic treadmill... Staff Member

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    An advert for a bespoke PC retailer was banned for perpetuating harmful gender stereotypes of women.

    The TV ad, below, for UK retailer PC Specialist, begins with a computer exploding, then shows three men getting excited over using a PC Specialist PC for gaming, making music and coding.

    There's a male voiceover throughout: "It's the beginning of the end," he says. "The end of following. It's the start of freedom, individuality, choice. It's an uprising. An insurgence. For the players, the gamers, the 'I'll sleep laters', the creators, the editors, the music makers. The techies, the coders, the illustrators. Bespoke, customised, like no other. From the specialists for the specialists. PC Specialist."

    The Advertising Standards Authority received eight complaints from people who said the ad perpetuated harmful gender stereotypes by depicting men in roles that were stereotypically male, and implied it was only men who were interested in technology and computers.

    https://www.youtube.com/watch?time_continue=2&v=qufOGlloLyI&feature=emb_logo
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    Source: eurogamer.net
     
  2. Calliers

    Calliers Just got off the hedonic treadmill... Staff Member

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    ROFLMFAO!!!!!!!!11!1!11 :D
     
  3. Mr Cairo

    Mr Cairo Require backup .... NO

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    UK population is 66,575,226 that minus 8 means 66,575,218 people didn't complain and still its banned ....madness
     
  4. Calliers

    Calliers Just got off the hedonic treadmill... Staff Member

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    Did you guys notice in the ad how the white guy is the "gamer", the black guy is the "artist" and the asian guy is the "hacker/coder"? :rolleyes:

    PC Specialist, more like politically correct specialist.
     

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