These are definitely getting WAY too early now, even for retailers. I received a back to school sale email today. July. Kids don't finish school until the end of the week! Start the sales when it gets closer to September and people are thinking about going back to school, as opposed to thinking about breaking up for summer holidays! Christmas is, essentially, worse. Technically, you can shop for the following year from the stock clearance sales. Towards the "end" of the year retailers start putting their stock out before their Halloween stock. I'm content with them allowing people a head start but last year there were people complaining that Christmas stock started rearing its head in July. Half way through the year is not the time to start planning for how to decorate your tree - leave that for big events like a wedding. If advertising was ejaculation you'd be coating your bed sheets in response to the wife that you haven't even met yet.