Why? Only freight and mass transportation companies have reduced prices. Every individual pays the same price. Average fuel price in UK equates to $7.544118/gallon. The rich v poor population divide is the same in the US as in the UK. Buses & train fares loads cheaper. As conventional car sales go down, alternatively powered car sales would increase. Once sales reach a certain level (mass production) new car prices would drop significantly. Just look at what happened to calulators, PCs, DVD players. Compare the price of a new DVD player when it first hit the shelves all those years ago with the retail price now. Financial incentives & tax breaks given to companies who develop and invest in commercially viable vehicles that are environmentally clean could be introduced on a Federal level. The American motor industry would return to the top of global league. The US and its citizens would reap the financial & environmental rewards. The impact on US manufacturing created by instability in the Middle East and fluctuating oil prices would be nullified thus allowing the necessary conditions for sustainable growth. Exports would increase reducing the negative balance of payments created by the current Bush administration. This is an example of Bush's short-sightedness and overall lack of vision and is a prime example of how he and his administration are working against US citizens. I understand that this is a policy for the long haul and that there would be pain in short-medium term. To plan only for the next 4-8 years is no longer acceptable IMHO. Edit: @Yousaif - Anyone who doesn't live in the cities will be amongst those who will be hit hardest and face the starkest choices. I was born and bought up in a city and maybe a solution (that is far from perfect) would be counties to introduce new regional bus services to interconnect towns. Those who truly live miles from anywhere may be required to make many adjustments to their lives during the years of transition.