Maybe you could give an example of this (other than Bungie x many years ago)? Sony has just as much capital to through around as MS, so its not an issue of what they other can/can't afford, it has to do with strategy. As of yet, Sony's is pretty lame, to say the very least. MS doesn't have to do anything at this point to stay ahead of Sony because their marketing strategy, installed base, game support, online features, price, breakeven point, and games on the horizon are leagues above where Sony is. If MS keeps it coming, and Sony continues to blunder up a $600 console with nothing unique to add to the market but the promise of a "super fast cell processor", it will have shot itself in the foot. If fans should be mad at anyone, it should be Sony, for squandering a huge lead in product image and not having anything unique to offer those that spend their life savings on the PS3. Its certainly not microsofts fault that Sony dropped the ball, its to their credit that they picked it up and ran with it. And before you call me a fanboi, it should be noted that I don't own either (just a gamecube). I just have the ability to call a spade a spade.