HP acquires HyperX

HP has just officially announced the acquisition of HyperX for $425 million. The acquisition is expected to close in the second quarter of the year. Under the terms of the agreement, HP will dispose of HyperX’s portfolio of gaming peripherals at the end of the process. HyperX is a brand of Kingston but only the peripherals are concerned by this operation. Kingston would thus keep the possibility of producing and marketing the ram and SSDs for the gaming market (we do not know if this will be done under another brand). It should be remembered that HP bought a few years ago the manufacturer of ultra-customized PCs for gamers, VoodooPC to finally keep only the OMEN series (which was originally a range of PCs from Voodoo). It is highly likely that HP, which tried to make the device under its Omen brand, is trying to standardize everything by keeping a single brand. Here is an excerpt from HP’s official communication about this operation: “HyperX is a leader in peripherals whose technology is endorsed by gamers around the world and we are delighted to welcome their exceptional team to the HP family,” said Enrique Lores, president and chief executive officer, HP Inc. “We continue to advance our leadership in personal systems by modernizing computing experiences and developing valuable adjacencies. We see significant opportunities in the large and growing device market, and the addition of HyperX to our portfolio will stimulate new sources of innovation and growth for our company. »