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Thursday | October 28, 2021
Intel flexes its gaming muscles before the launch of the Arc GPU

Intel flexes its gaming muscles before the launch of the Arc GPU

Intel has announced a series of high-profile executive hires to bolster its dedicated gaming teams. The profiles of the new entrants are interesting as they include technical and game development managers for companies like Electronic Arts, AMD, Zynga and LucasArts. They allfit in with the upcoming arrival of Arc GPUs.

Intel is recruiting game devs.

So Intel seems to be taking steps to maintain a fluid relationship with game developers and the gaming ecosystem to give itself every chance.

Intel gaming GPU Arc

At the helm of it all is Andre Bremer, a 20+ year veteran of the gaming industry. Bremer’s background includes serving as a director for Amazon Web Services Game Tech. He also worked as the head of engineering for Prime Gaming. Prior to that, Bremer held senior development and engineering roles at companies such as Zynga, EA and LucasArts. Michael Heilemann, meanwhile, has just returned to Intel as the new senior director of tools and technology for game developers. Heilemann was director of technology at EA and head of content at Sony Computer Entertainment America. Prior to that, he had a career in game development dating back to the 1990s at companies such as Vivendi, Dreamworks Interactive and Malibu Interactive. But Intel has also been picking up from its competitors, especially AMD. Steve Bell joins the rookies as senior director of game developer relations. Bell worked for 13 years at AMD in the same position. Ritche Corpus, meanwhile, becomes vice president and general manager of business development for the gaming ecosystem and developer relations. Corpus spent 15 years at AMD as global head of games and professional software. Prior to that, he worked at companies like PC Gaming Alliance and Logitech.

ARC gaming card: Building a good GPU is no longer enough.

Intel’s first challenge will obviously be for its GPUs to perform well. We should be able to get an idea by the end of this year on the subject. But this is not only a guarantee of success (even if it is the essential step). The quality of the drivers is a subject that comes up regularly when we talk about AMD and Nvidia today. Over the years, we could see that the collaboration with game developers to guarantee optimal performance on their hardware had intensified. We’ve seen some titles come out featuring specialized technologies like RayTracing, DLSS or AMD’s FidelityFX Super Resolution. Ensuring that you have the attention of developers from the best studios is therefore a fundamental step to penetrate the market. And Intel has understood this.

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Edited by Calliers

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