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Tuesday | December 7, 2021
Intel will “really put the squeeze on NVIDIA.”

Intel will “really put the squeeze on NVIDIA.”

Whether you like or dislike Intel, the changes that have been played out in recent months within the company are interesting for the entire PC ecosystem. The most radical change is the arrival at the helm of the company of Pat Gelsinger. A veteran of Intel and the industry, the most striking fact is that his arrival marks a real break after many years during which the blueprints only accepted financiers as CEO. Because Glesinger is an engineer but above all a geek, a real enthusiast capable of carrying something other than an accounting vision of the company.

Pat Gelsinger Intel

It’s no coincidence that even before his return was made official, Intel had several big names returning to key positions.

A very offensive speech

And the least we can say is that the CEO is not hiding behind his little finger. From the beginning he agreed very clearly that Intel had to resume its march forward by making better products. During an excellent exchange with Pierre Ferragu, the Intel CEO was even more offensive in describing the upcoming consumer and cloud products, including Alder Lake CPUs, Diamond Rapids and Xe-HPG ARC GPUs. But he didn’t stop there as he said Intel is also preparing next-generation architectures in its labs that he said will be “a pretty dramatic step forward and way beyond anything we’ve talked about yet.” Here is the transcript of the passage in question: Q- Will there be a Zen moment for Intel? A- We have a number of things going on here We’re rolling out the heterogeneous architecture that’s part of Alder Lake where we have big and small cores, you know AMD only has one (type). We’ll have higher performance and a more power efficient version of the core, pretty compelling, we’ll introduce our major vector enhancement elements, we have our GPU architecture where we’re going to start to be able to really put the pressure on NVIDIA for the first time ever . And we’re presenting our IPU architecture when we get to our smart network cards and our smart network structures, so three major architectural announcements this week that we think will be pretty zen. And believe me, we’ve got a couple that are still in the works in the labs that we’re going to be excited to talk about … we think they’re a pretty dramatic step forward and way beyond anything we’ve ever talked about.

Xe HPG d'Intel

Intel intends to fight on all fronts of the GPU market

Regarding the arrival on the GPU market, there again no tongue in cheek, but it will really be necessary for the blues to quickly move from words to deeds because it is hard to imagine Nvidia waiting quietly without preparing. But between the lines of Pat Gelsinger’s statements, we understand that Intel will try to put pressure on NVIDIA’s GPU range in all sectors. So far, the company has only installed its Xe GPU architecture on mobile devices, but with Xe-HPG, the company will take the battle to all segments, including desktops and graphics cards dedicated to notebooks. Read the full interview here.


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Edited by Calliers

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