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Friday | October 22, 2021
Is AMD quietly banking on mining?

Is AMD quietly banking on mining?

The recent launches of AMD GPUs and their scant availability raise real questions about the true strategy of the Reds in the GPU market. In conversation during the technology conference hosted a few days ago by Deutsche Bank, the company interviewed AMD’s CFO on a range of topics regarding AMD’s revenue growth. AMD CFO Devinder Kumar pointed out that AMD’s latest generation of graphics cards, the Radeon 6000 series, is an important driver for his company’s growth.

 

Devinder Kumar

Devinder Kumar, AMD CFO

 

This statement made in front of serious partners is however something to smile about considering the almost non-existent availability of AMD cards on the market. It has already been said here several times that the feeling of anger regarding what is happening in the graphics card market is globally concentrated on Nvidia. But it seems clear that AMD is taking advantage of its big rival’s exposure to do worse than it is and let it take the hits.

AMD doesn’t like mining…Really?

Yet, how can we explain that AMD is banking on increasing revenues on the sales of its GPUs and that these remain unobtainable? In the same conference, Deutsche Bank obviously sniffed out the story and took the opportunity to ask AMD how its growth on its graphics card part was broken down: consumer market, Data Centers or if crypto mining contributed to it…

AMD mining card

AMD’s answer, again through the voice of Devinder Kumar, was crystal clear: “We don’t prioritize our product or make it for the crypto people”. Of course, he also added his verse about the love the company had for gamers… But in fact it is difficult to swallow this statement. First of all, because in the last few weeks, the leaks featuring minors receiving or buying hardware are almost all about AMD hardware. The volumes of new cards shown, the lack of traceability (no serialized label on the boxes) can only raise our level of suspicion. Finally, several appearances of AMD cards dedicated to mining have been leaked and it’s starting to be a lot to consider these elements as anecdotal.

 

 

All of these elements contrast with Nvidia’s position. Some will consider the chameleon cynical, but its position has the merit of being clearer: to do business with the crypto not to lose opportunities and try to limit the impact on the consumer market. The speech is clear, we know however that in practice Nvidia reserves more freedom. But on this point, we allow ourselves to think that AMD is more devious. We may think that we, as frustrated marketers, are oversimplifying a very complex situation… Yes, why not. But we’re waiting for someone to explain to us how a company can grow in its GPU segment, which is mostly gaming (as its managers claim), while the availability of its products is more and more anecdotal, week after week. A situation that we find with the most recent indicators on the end-user side, since on Steam, the presence of AMD GPUs is not taking off at all, unlike CPUs… The share of RDNA2 GPUs is thus less than 0.4%…

AMD GPU shares Steam 2021

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Edited by Calliers

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