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Wednesday | April 14, 2021
Nvidia’s new surrealist discourse

Nvidia’s new surrealist discourse

Nvidia continues to tell us that Ampere is the best launch in its history

In America we have seen new expressions blossom to describe a reality that doesn’t suit you. Some people talk about “alternative reality”… A disease that consists in saying that it is daylight at midnight.

The best launch best ever ever

Colette KressAt a Raymond James Institutional Investors conference, Nvidia’s CFO revealed that its line of graphics cards based on the Ampere architecture (GeForce RTX 30 Series) was probably the best launch in the company’s history. It even went so far as to say that its quarterly sales would have been virtually the same with or without the intervention of the miners to buy all the graphics available. “Early last year, we launched our GeForce RTX 30 Series Ampere based gaming GPUs and it was a huge success, probably the most successful launch we’ve had to date. » To add a layer, Colette also decided to talk about prices.. ” We now have this Ampere architecture starting at $329 . So we have a lot of price differentiation to support any type of player based on what they want to roll and pay. All of them are well below the cost of a new console. » RTX 3060 prix

Moment of lucidity? No significant improvement this year

On this point, Nvidia thinks that if the revival of activity of minors has not penalized its business in any way from a turnover point of view, this situation has indeed influenced the price of its products for gamers. You will all have understood that the message is simple: “it is not us who benefited from the price increase”. “Our quarter in gaming, for example, would probably have been the same with or without crypto-money, because we are limited by supply. So we will continue to monitor that. We believe our CMP product will give us better visibility to understand the size of the crypto-money market during our quarter. » The CMP cards dedicated to minors are therefore, if we do some interpretation, the only salvation for having a higher volume of available cards. “… We would like to have a more global offer. But remember, our point is that demand is strong. Demand is strong and we think we’re going to grow well because that demand will continue throughout the coming year.”

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Edited by Calliers

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