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Friday | March 5, 2021
The RTX 3060 already more expensive than the 3060Ti!

The RTX 3060 already more expensive than the 3060Ti!

As we discussed during our coverage of CES, NVIDIA has announced that the GeForce RTX 3060 will debut at the end of February at a price of €339. It is understood that the brand will not be releasing a Founders Edition model, so there will be no opportunity to purchase the cards directly from the NVIDIA online shop to take advantage of this announced public price. Since the launch of the RTX 30 and also the new AMD RXs, the cards have been difficult to get hold of and are almost always offered at a much higher price than the rates announced during the big launch marketing masses. The GeForce RTX 3060, the next model based on the GA106 GPU, will be no exception.

The RTX 3060 won’t escape the madness of the environment

While nobody seems to have cards in stock officially at the moment, the British retailer CCL Computers currently displays the prices of the RTX 3060, but only via the “similar products” or “recently viewed” sections. This is probably a website bug that reveals the actual price which was not supposed to be made public. However, this listing revealed by Videocardz is not really a surprise.

RTX 3060 prix

Our recent information on the re-introduction of the RTX 2060 on the market could clearly indicate that the future RTX 3060 would not be available either at its target price or in satisfactory volumes. On the published leak, most of the cards are listed at a price of £499.99 which brings us to over €560! So obviously all the cards on this list are custom models which are mechanically more expensive than a basic version. The cheapest reference is an RTX 3060 TUF non-OC from ASUS, listed at £469.96 GBP (€530).

Can Nvidia bring prices down?

It’s hard to imagine that we could go from €530 to €339 just by removing the RGB. Some of our contacts tell us that the price of the GPU delivered by Nvidia is not yet final. This means that until the last moment, the cost price of the card can still drop sharply. However, the main reason for this price explosion is linked to the mismatch between supply and demand. To be clear, as long as Nvidia will not provide enough GPUs to its partners, prices will not go down… including if they decide to invoice his GPU at 1€. Everything that is rare is expensive and there is no reason for manufacturers to sacrifice their business model out of sympathy for Nvidia or to relieve the chameleon in its failure to manage the production of its new generation. The price compensates for the lack of volume, it’s as simple as that.

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OCC_FrTeam

Edited by Calliers

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